Values and Principles
The AFA aims to provide the growing UK Franchise Industry with a credible alternative association. We work within a framework known as Core Values. These values and principles ensure that everything we do is in the very best interests of our members and the Franchise Industry as a whole.
Ethical Franchising – The AFA has decided to adopt the Code of Ethics for franchising from the European Franchise Federation and undertakes not to change or adapt it in any manner. Download PDF
Open Communication – The AFA has a very clear communication policy. We take pride in knowing that we offer clear, concise communications in a timely manner. The greatest challenge in our modern world is to avoid overloading with information. We therefore have a constant commitment to ensure that all we do in terms of communication is necessary, relevant and concise and our own research has confirmed that our members prefer this more focused approach.
Quality Accreditation – In order to become a Member of the AFA, franchisors must satisfy our criteria to prove that their business is sustainable, ethical and shared. These principles are applied to franchisors applying for membership, and underpin the entire accreditation process. As part of their application, franchisors are expected to demonstrate how they meet these standards and provide evidence of the same, where appropriate.
Sustainable – the business must be able to demonstrate a demand for the product and service, along with financial success that can support a franchise network.
Ethical – the franchise incorporates the principles documented within the PDF
Shared – the franchisor needs to demonstrate that there is a system in place to facilitate the exchange of information between both the franchisor and franchisee. Essentially, there can be no secrets if the business is to be successfully franchised and all information relating to the knowledge, operation and the initial proposition must be fully shared.
Partnership – Effective partnership is a coalition of members, organisations and individuals working together in a mutually supportive fashion, for the clear benefit of franchising as a whole. We take a nurturing approach to our existing partnerships, whilst consistently and proactively developing new partnerships.