Jayne Robinson

Jayne has been a freelance copywriter since 2009 and is qualified with the Institute of Copywriting. Prior to running her own business, Jayne worked in communications and marketing management roles for global companies such as Orange, T-Mobile and Intel, as well as smaller businesses.

She has since established herself as a franchising copywriting specialist and provides all content for the AFA, including our weekly blog and marketing materials.

Quality Accreditation

The AFA provides the Franchise Industry within the United Kingdom with a voluntary, self-regulatory body; serving its members, potential new franchisees and the industry as a whole.

Ethical Values

Our Ethical Practises

Our Values & Principles ensure our organisation remains focused and driven to our collective objectives, surrounding the growth, development and awareness of the Franchise Industry within the United Kingdom.

Support and Information


Whether you are seeking a franchise opportunity or are an existing franchisor, the AFA provides you with guidance, support and straightforward advice.



We are committed to supporting the collective franchising community and ultimately contributing to the development of the UK franchising industry.

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