Sarah Canny

Business Development Manager

Sarah joined the AFA team in 2019 as Business Development Manager and is focused on creating the most positive experience for all members and partners, helping to grow the AFA to its full potential.

With extensive experience in sales and customer services, Sarah also has a BSc in Psychology and is a qualified ESL teacher. Prior to joining the AFA, Sarah lived in both Australia and China, enabling her to expand her knowledge of different cultures and work at an international level.

Quality Accreditation

The AFA provides the Franchise Industry within the United Kingdom with a voluntary, self-regulatory body; serving its members, potential new franchisees and the industry as a whole.

Ethical Values

Our Ethical Practises

Our Values & Principles ensure our organisation remains focused and driven to our collective objectives, surrounding the growth, development and awareness of the Franchise Industry within the United Kingdom.

Support and Information


Whether you are seeking a franchise opportunity or are an existing franchisor, the AFA provides you with guidance, support and straightforward advice.



We are committed to supporting the collective franchising community and ultimately contributing to the development of the UK franchising industry.

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