AFA AWARDS 2019 – Categories

Thursday 19th September

Jurys Inn Milton Keynes

Midsummer Boulevard

Milton Keynes. MK9 2HP

Our nine awards categories are detailed below. To apply for a category, simply click on the link to download an application form. If you would like to nominate someone for one of the categories, please click the link below.

Nominate someone for one of the categories

Nominate someone for one of the categories

Award Categories

Outstanding Franchise Marketing

You and / or your franchisees will be able to demonstrate the success of your marketing activities and provide tangible results. The judges will be looking to understand how these activities were devised and implemented and the positive impact they have had on the franchise network. Franchisors will be judged on their marketing to potential franchisees, as well as to consumers.

Eligibility: Franchisors

Best Franchise Support

This award is aimed at franchisors who provide amazing, all-round support to their franchisees via an established and clearly defined process that promotes the sharing of ideas for improvement and feedback across the entire network.

Eligibility: Franchisors

Franchise Leader of the Year

The winner of this award will be able to demonstrate genuine passion for their business and effective communication of their values, vision, business goals and objectives. Judges will be looking for evidence of inspiring leadership from a franchise leader who is highly respected by their franchisees and can demonstrate an ongoing commitment to helping their businesses to grow.

Eligibility: Franchisors

Best New Franchise

Calling all rising stars – this award is for you! This award is aimed at new franchisors who have launched their businesses after September 2017. They will have hit the ground running and can demonstrate positive, healthy growth of their business within its first two years of trading.

Finalists will need to demonstrate an enterprising nature and provide evidence of exceptional results from their business.

Eligibility: Franchisors

Supplier of the Year

This award is aimed at businesses and organisations who specialise in providing products and services to the franchising sector. The winner will be able to demonstrate a genuine commitment to the sector and provide products and / or services that meet the specific requirements of the franchising community.

Eligibility: Suppliers and Partners

Outstanding Young Franchisee

In order to be eligible for this award, the franchisees must be under thirty years of age. They must be dynamic, passionate about their business and be able to demonstrate positive results.

Eligibility: Franchisees

Franchisee of the Year

This prestigious award is aimed at outstanding franchisees who have achieved all round excellence with remarkable results. They will have already been identified as the highest earners within their franchise network and be able to demonstrate an ongoing passion for and commitment to their businesses.

Eligibility: Franchisees

Franchisee Network Contribution

This award is aimed at franchisees who are not only focused on growing their own businesses, but can demonstrate a genuine passion for helping other franchisees, in order to contribute to the healthy growth of the network as a whole. Any franchisee who participates in providing support or mentoring to others is eligible to apply.

Eligibility: Franchisees

Franchisor of the Year

This award is one of the most desirable accolades in the UK franchising world. The winner will be able to demonstrate positive growth of their business, with a tried-and-tested business model and excellent communication with his or her network. We will require evidence of successful franchises that are experiencing consistent and healthy growth and will also require proof of positive feedback from your franchisees and customers.

Eligibility: Franchisors

Quality Accreditation

The AFA provides the Franchise Industry within the United Kingdom with a voluntary, self-regulatory body; serving its members, potential new franchisees and the industry as a whole.

Ethical Values

Our Ethical Practises

Our Values & Principles ensure our organisation remains focused and driven to our collective objectives, surrounding the growth, development and awareness of the Franchise Industry within the United Kingdom.

Support and Information


Whether you are seeking a franchise opportunity or are an existing franchisor, the AFA provides you with guidance, support and straightforward advice.



We are committed to supporting the collective franchising community and ultimately contributing to the development of the UK franchising industry.

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