This week, our member spotlight blog is on a new and unique AFA member, Curves International. Curves is a boutique-style fitness club exclusively for women, offering a 30-minute circuit workout, small group exercise classes, coaching and personal progress tracking. Starting and running a successful franchise is an extremely rewarding experience, thanks to their proven business model and increased media presence.


Minimum Investment: £35-40k
Opportunity: Global
Sector: Health and Fitness

What is Curves?

Established over twenty-five years ago, Curves is a proven business model designed especially for women, offering a supportive, welcoming and safe environment to help members achieve their goals, whilst having fun with friends. They empower women to transform their lives through regular, thirty-minute, full body, strength training circuits, working all the major muscle groups. Curves has over 4,000 clubs in over eighty countries and is, therefore, one of the largest fitness franchises in the world!

The Curves workout has been proven to help achieve effective weight loss, lean muscle production and healthy living in women of all ages and fitness abilities. Participating Curves centres offer a fully integrated, personalised, weight loss and management solution, ‘Curves Complete’, which includes the Curves fitness programme, customisable meal plans and one-on-one coaching and support.

The Curves circuit is designed for safety, simplicity and effectiveness. The low-impact machines that are used adjust automatically to every woman and fitness level, providing the benefits of cardiovascular exercise with strength training through safe movements of hydraulic resistance. This provides an effective workout, whilst also protecting the joints and increasing bone density.

The franchise opportunity

Curves has a dedicated team of experienced specialists, whose role is to provide support in every aspect of running your own Curves franchise. As some members of the team have opened and successfully operated their own Curves franchises, they understand the challenges faced by franchisees and are, therefore perfectly placed to advise you on every aspect of running your business.

The benefits of owning a Curves franchise are numerous and include:

  • Simple, easy-to-replicate business model designed to maximise your return on investment
  • Regional Business Development Manager (BDM) and Curves mentor to aid and support you
  • Comprehensive training for you and your staff to attend
  • Full access to online portal to keep up to speed on the latest industry developments and training
  • Ongoing training, regular workshops and support
  • Marketing, Operational, IT and customer support, to ensure you are comfortable with every aspect of running your business.

Do you think you have what it takes?

If you have a passion for health and fitness and would like to become a part of the world’s largest, women’s fitness franchise, Curves would love to hear from you!

For more information, please contact Ross McManus at Curves Head Office:

Tel: 07561 404 517



You can also find Curves on social media:

Facebook UK:

Instagram UK:


Until next time,

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