Increase engagement and turn your website visitors into customers with Melu

These days, more and more websites seem to be offering live chat support. There are many advantages of using live chat on your website, as it’s usually a lot faster than telephone or email support. It means the customer avoids having to plough through annoying menus, just to reach the topic they need support with or information on, and provides instant answers to queries, eliminating the wait for an email response.

It enables your customer support team to provide a quicker and more efficient service, as they can help more people at the same time, with absolutely no cost to the customer, even if they’re in a different country.

When done well, live chat can drive revenue, boost customer loyalty and even encourage customers to spend more! However, many of you have probably experienced a live chat experience that was less than positive. How many times have you waited more than five minutes to be connected to an agent? Have you ever participated in a live chat where the scripted, irrelevant responses make you wonder if you’re actually talking to a real person, who is reading your responses, rather than a bot?

If you want to successfully integrate live chat within your website and provide a positive experience that your customers will love, you need to choose a solution that puts people first. Customers hate scripted responses and having to repeat themselves – personal and memorable experiences are crucial if you hope to increase customer satisfaction and loyalty.

Introducing Melu…

Melu is a new AFA partner that provides a managed, live chat system, staffed by REAL PEOPLE. Their software is installed in seconds and works seamlessly on any device, including smartphones and tablets. Melu’s live chat operators are available from 8am – 10pm, Monday to Friday, so you’ll never miss a work opportunity again.

With pricing options to suit any size franchise, starting at just £29 + VAT per month, Melu also offers a 30-day free trial, so you can try it out with absolutely no obligation. They also provide a commission system that allows you to increase revenue, whist adding value to your franchisees.

Another great feature is their lead notification service, so that when a chat session results in a lead, you are instantly sent an email so that you can convert it to a sale. Customers receive access to a secure client portal, allowing you to manage your account, view all leads and chat transcripts and receive performance reports.

Melu is fully GDPR compliant and takes data protection extremely seriously. You can rest assured that all visitors’ personal data and chat transcripts are encrypted and stored securely, and their live chat software uses 256 bit encryption, so is always safe from hackers.

The AFA has been using Melu’s service for a few months now, and we’re extremely impressed with their professionalism and prompt, proactive responses to enquiries. Melu is already proving to be a great partner for us to work with and we’re more than happy to recommend them to anyone who wishes to improve customer engagement on their website.

If you’d like to add managed live chat to your website to increase your sales, boost loyalty and increase customer satisfaction, visit for more information (live web chat is their preferred option, obviously!) or contact:

Tel:      07712 305559

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