Nic & Sarah Johnson franchisee case study

Nic & Sarah Johnson – A partnership that works 

Husband and wife team Nic and Sarah Johnson were not initially looking to join a franchise, but after meeting Rob Davies, franchisee for Ryedale, they were interested to discover whether partnering with a well-established brand was a business opportunity that they could happily venture into together. 

The benefits of a franchise 

Curious to see what the franchise model could offer them as business partners, Nic and Sarah visited the head office for a Discovery Day. After “chatting with the team and asking a lot of questions”, they came away with “a much better understanding of what was involved” and a strong inclination to join the thriving website and digital marketing franchise.
Not only did they feel that the product was excellent, with “benefits far outweighing what a lot of competitors have to offer”, but they were also impressed by the level of back-up and support being offered to franchisees. This support “is crucial to helping us grow our business, and it makes us feel part of a team.” 
As well as this, pursuing a franchise together was a financially viable decision for the couple. Already running their own marketing company, Nic and Sarah realised that “the cost to employ web developers, freelance designers, email specialists, and a business support team for a year would far exceed the franchise fee”. 

A record-breaking beginning 

As a team, Nic and Sarah find the best recipe for success is “each taking on different roles within the business whilst also keeping one another in check!”. This strategy appears to have paid off, as just 5 months into their online marketing franchise the pair sold an incredible 16 websites in one month, breaking the existing sales record, held by 2 franchisees, of 14 sales in a month.
Earning the title of record holders so early on in their new venture is a fantastic achievement, and perfectly demonstrates the potential for success when you partner with a proven franchise.
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