Active Sports Group

Established in 2005, the Active Sports Group offers a unique opportunity to join an ambitious company who are passionate and dedicated to increasing and enhancing sporting opportunities for young people. Industry recognised and accredited by the AFA, the Active brand has become trusted and recognised for providing fun, healthy and inclusive programmes helping 18 months to 16-year-old children grow and nurture their confidence, resilience and mindset within a safe environment.

The core ethos behind the Active Sports Group franchise model is one of a partnership approach providing a cost-effective entry point with an accessible and rewarding framework. Support begins from your initial enquiry to help explore and make an informed decision on the right Active brand of which there are three to choose from and exclusive territory for you in which to operate.

The launch of your franchise will begin with the Active 90, our induction and business strategy programme that provides the support and guidance you will require to successfully launch your business. Beyond this your franchise will benefit from a vast array of experience from an infrastructure that provides a variety of support through coaching and mentoring, IT system, finance, marketing and group buying power whilst benefiting from the continued investment the group makes to be a market leader within the industry.

Each franchisee owns an exclusive territory and has the flexibility to run at the level you wish to commit to knowing that the scalability is there to make a real impact on your local community. Whether running your franchise as a part-time or full-time opportunity, adopting a collaborative approach with the Active team will help maximise its success and ultimately achieve the desired level of performance, quality and loyalty.

The Active Sports Group takes pride in who they recruit and look to work in partnership with franchisees who demonstrate the drive and motivation to run their own business. By becoming a franchise within the Active Sports Group, you will be a valuable member of the team and will benefit from the following:

Key Benefits

  • Joining Team Active an established and reputable sports group
  • Rewards scheme for ‘Quality, Performance and Loyalty’ through management fee reductions
  • Active 90 induction programme with ongoing business and coaching CPD
  • Decathlon equipment and uniform package
  • Sport Software a daily management tool for your business and coaches
  • Marketing start up pack and ongoing design & print support
  • Launch Event to get your business started
  • Head Office and Regional Support
  • Use of the licensed Active Brand Sound ‘PHMG’
  • Opportunity to access benefits from company partnerships

Now in its 15th year, the focus and passion has never been stronger with innovation and creativity at the forefront of its investment. The Active Sports Group is a fresh and forward-thinking company where remaining relevant is key to creating lasting experiences for years to come.

Excited to know more … the Active team are on hand to explore your franchise opportunity together.

Quality Accreditation

The AFA provides the Franchise Industry within the United Kingdom with a voluntary, self-regulatory body; serving its members, potential new franchisees and the industry as a whole.

Ethical Values

Our Ethical Practises

Our Values & Principles ensure our organisation remains focused and driven to our collective objectives, surrounding the growth, development and awareness of the Franchise Industry within the United Kingdom.

Support and Information


Whether you are seeking a franchise opportunity or are an existing franchisor, the AFA provides you with guidance, support and straightforward advice.



We are committed to supporting the collective franchising community and ultimately contributing to the development of the UK franchising industry.

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