Alchemy Virtual Assistance

Alchemy Virtual Assistance are the award-winning family run Virtual Assistant company – as seen in the Times and on the BBC! We’re proud members of and ‘highly commended’ by the Approved Franchise Association.

About you…

You’re a talented assistant and you’re feeling the increasing pull towards becoming virtual…

You need flexibility from your work, you seek freedom from your desk job and you crave the real fulfilment and impact that comes from running your own business. But, you’re not sure if you have the confidence, skills or knowledge to go it alone.

Well, you don’t have to! Read on to start to discover how the Alchemy Virtual Assistant family can help, guide and empower you on your journey to happy and fulfilled Virtual Assistant business owner…

What’s our story?

After the birth of her son, Suzy Sanders made the decision to leave her corporate job as an executive assistant at a global recruitment firm and embark on a journey – to build her own successful business from scratch, with no external investment.

Alchemy Virtual Assistance was born from a (then) makeshift home office in 2016, with the purpose of providing remote administration, practical marketing and flexible PA support to independent business owners, entrepreneurs and sole traders. Suzy’s husband joined as her business partner two years later.

With her strong core values – integrity, honesty, family and adventure – at the heart of all business activities, Suzy has since achieved great business success, fostering strong connections and meaningful relationships with the right people to make the most impact.

Today, as the demand for remote admin and virtual business support soars on a global scale, Alchemy VA’s loyal client-base is thriving at record levels. The company’s reputation is skyrocketing, and a rapidly growing team of Alchemy VA Franchise Hub Managers – carefully selected individuals with the same commitment, skills, mindset, personal objectives and values – are building their own Virtual Assistant enterprises under the award-winning and trusted brand.


“Alchemy is an AMAZING business!

What Suzy and Paul have built is a proven, profitable and scalable business model.

I have achieved in one year what I set out to achieve in three!”

What makes Alchemy VA different?

We go into this much deeper in our Virtual Assistant franchise information pack. To give you a little insight now, here are the six elements we live and work by that make our Virtual Assistant business unique.


  • strong ethos, vision & values
  • commitment to lifelong learning
  • wisdom, experience, natural curiosity and understanding
  • investment and the continued evolution of our recognised and trusted brand
  • we’re a true family run business & proud to not be an agency
  • the wholehearted and holistic way our business is centred around people

What’s your story?

We’ve explained a little bit about us and we would love to get to know you a bit better.

It would be helpful to have a read of our Virtual Assistant Franchise Information Pack. This answers a lot of the common questions that we’re asked, as well as some more meaningful insights into what the Alchemy VA family have achieved individually and collectively. / 01604 312195 /

Our Award-winning brand and reputation…

Suzy was named a finalist in the UK VA Awards – Midlands region – in 2018 & 2019. Alchemy Virtual Assistance was Northamptonshire Life Magazine’s B2B of the Year in 2018 and in 2019 Suzy was nominated for the We Are The City – Rising Star Award for Entrepreneurship. Suzy also scooped runner-up in two categories – ‘Businesswoman’ and ‘Entrepreneur of the Year’ – at the 2019 SME Northamptonshire Business Awards, and Alchemy VA was named as a finalist for the Innovation Award at the Northamptonshire Business Awards 2019.

In 2020 Suzy was nominated for the ‘VA Star Award’ which is designed to recognise professional Virtual Assistants that ‘give back’ to the Virtual Assistant industry by being recognised by their peers. Suzy is also a finalist for ‘Businesswoman of the Year’ and ‘Lockdown Leader’ in the Northamptonshire SME Awards 2020 and was a regional finalist for ‘Family Entrepreneur of the Year’ in the Great British Entrepreneur Awards.

Other 2020 accolades include Northamptonshire Business Excellence Awards – Businesswoman of the Year finalist, Highly Commended’ New Franchisor of the Year in the Approved Franchise Association, and finalist for New Franchisor of the Year in the 2021 Virtual Franchise Awards sponsored by Barclays and The Quality Franchise Association.

News stories…

Alchemy VA welcome an experienced Lancashire-based Virtual Assistant to help small business owners and entrepreneurs recover, rebuild, and thrive post-Covid.

National, regional and local business award acknowledgment for our members Alchemy VA

How to build business relationships based on trust – Suzy Sanders, Alchemy VA

Get to know Alchemy VA…

Our Founder on LinkedIn: / 01604 312195 /

Quality Accreditation

The AFA provides the Franchise Industry within the United Kingdom with a voluntary, self-regulatory body; serving its members, potential new franchisees and the industry as a whole.

Ethical Values

Our Ethical Practises

Our Values & Principles ensure our organisation remains focused and driven to our collective objectives, surrounding the growth, development and awareness of the Franchise Industry within the United Kingdom.

Support and Information


Whether you are seeking a franchise opportunity or are an existing franchisor, the AFA provides you with guidance, support and straightforward advice.



We are committed to supporting the collective franchising community and ultimately contributing to the development of the UK franchising industry.

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