Croner: The AFA’s Trusted HR, Employment Law and Health & Safety Partner

As an AFA member, you are able to take advantage of a range of Croner’s resources to save your time, reduce your risk, and free you from the time-consuming restraints of running a business.

Croner have an unparalleled heritage, having helped thousands of businesses with HR, employment law, and health & safety matters since 1941.

Having assisted many franchised and small businesses, from those just starting out to seasoned business owners; you can depend on Croner’s advice to navigate any workplace situation to reach the best outcome.

Through your membership, the resources available to you are:

  • One complimentary consultation on workplace matters. Ensure you’re compliant with current and upcoming employment and safety law or discuss any ongoing employment matter by calling to arrange with the AFA’s dedicated Business Manager, Christian Squires, on 07970334033, or email
  • A complimentary ‘Business Health Check’: A simple assessment tool which, based on your answers, reveals any HR or safety business risks worthy of bringing to your attention.
  • Documentation Check: A free initial review of your contracts, handbooks, and policies. Your written documents are essential to secure correct processes and procedures, and form the basis of clear communication to your staff from day one.
  • Preferential rates for HR and safety management systems: from managing holidays and paperless records to complying with safety legislation, you can use the UK’s leading software systems at a significantly discounted rate.



Quality Accreditation

The AFA provides the Franchise Industry within the United Kingdom with a voluntary, self-regulatory body; serving its members, potential new franchisees and the industry as a whole.

Ethical Values

Our Ethical Practises

Our Values & Principles ensure our organisation remains focused and driven to our collective objectives, surrounding the growth, development and awareness of the Franchise Industry within the United Kingdom.

Support and Information


Whether you are seeking a franchise opportunity or are an existing franchisor, the AFA provides you with guidance, support and straightforward advice.



We are committed to supporting the collective franchising community and ultimately contributing to the development of the UK franchising industry.

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