Known Locally

How can franchises get more business with Known Locally?

We work with franchises to capture local demand from the world’s largest digital platforms.

Through a combination of Google Maps, Google My Business and Local Search Optimisation, we ensure that each location is visible and prominent when a customer searches for your services.

And with the addition of Google’s latest lead-generation platform for Home Services – Local Services Ads, AFA franchises can get priority setup on multiple locations through Known Locally.

Google Maps & Google My Business

Searches containing “near me” have increased by 3400% since 2011, according to Google so it’s never been more important for businesses to have a presence on Google My Business and Google Maps.

We use our years of experience and partnership with Google to get businesses seen on Google’s “Virtual High Street”.

Don’t just take our word for it, here’s a recent success story of a client of ours – published by Google themselves:

Google’s Local Services Ads

Local Service Ads is a completely new advertising platform allowing Home Service businesses to quickly generate leads by getting to #1 on Google searches.

Each business is verified and provided with a ‘Google Guarantee’ – where Google will back your services, making customers much more likely to choose you.

We’re working closely with Google to roll out Local Service Ads, and we’ve created a service that allows businesses to get priority validation and setup on the platform, alongside ad creation, monthly optimisation and reporting.

This is a huge opportunity for franchises looking to capture local demand through better, more qualified leads directly from Google.

Company Overview

At Known Locally, we specialise in generating awareness and demand for local businesses. As part of the Thrive Media Group, we’re able to leverage our top-level partnerships with Google, Microsoft and Facebook to manage digital marketing services for thousands of businesses across the UK.
“We’re excited to have Thrive as our Premier Google partner. Their drive to help businesses grow is fuelled by their digital marketing knowledge and technical expertise.”
-Adrian Blockus, Head of Channel Sales UK & Ireland, Google

Quality Accreditation

The AFA provides the Franchise Industry within the United Kingdom with a voluntary, self-regulatory body; serving its members, potential new franchisees and the industry as a whole.

Ethical Values

Our Ethical Practises

Our Values & Principles ensure our organisation remains focused and driven to our collective objectives, surrounding the growth, development and awareness of the Franchise Industry within the United Kingdom.

Support and Information


Whether you are seeking a franchise opportunity or are an existing franchisor, the AFA provides you with guidance, support and straightforward advice.



We are committed to supporting the collective franchising community and ultimately contributing to the development of the UK franchising industry.

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