Melu turns website visitors into potential clients through the power of managed live chat.

‘Managed’ means we do everything for our clients – we provide live chat software for your website that can be installed in seconds, but most importantly we monitor it from 8am to 10pm Monday to Friday with our own highly trained live chat operators.

Melu is your franchisee’s online reception – depending on their requirements, we can take the visitors details so the franchisee can follow up afterwards, or we can direct visitors to the action points on their webpage/website, such as sign-up forms.

Live Chat is not just a great way to engage with visitors to generate leads – it also raises your company profile and brand, showing potential clients that you care about their journey through your website.

Melu works perfectly on all devices, including smartphones and tablets. No matter how people find your business website, we’ll be able to help them!

Melu has pricing options to suit all kinds of franchises, large and small, starting at just £29 + vat per franchise per month, with a free 30 day trial.

We can also offer a commission system that allows you to increase revenue whilst adding value to your franchisees.

On average our clients receive 3 additional quality business leads per week using Melu.

  • Industry standard live chat software
  • Our managed live chat service can be installed in seconds and works beautifully on any device.

  • Lead notifications
  • When a chat session results in a lead for your business, an email notification is instantly sent so you can convert it.

  • Your data is secure & safe
  • Our live chat software uses 256-bit encryption and all data transferred during chat sessions is secured.

  • Secure client portal
  • When you start using Melu, you’ll have access to a client portal so you can manage your account, view leads and chat transcripts and review performance reports.

  • Extended operating hours
  • Our managed live chat operators are always available from 8am to 10pm, Monday to Friday, so you’ll never miss a work day opportunity again.

  • Fully GDPR compliant
  • Melu takes data protection seriously – we make sure that your visitors personal data is encrypted and stored securely.

To find out more about how Melu can help your franchisees thrive online, visit, email us – or call us on 0800 634 3551.

Quality Accreditation

The AFA provides the Franchise Industry within the United Kingdom with a voluntary, self-regulatory body; serving its members, potential new franchisees and the industry as a whole.

Ethical Values

Our Ethical Practises

Our Values & Principles ensure our organisation remains focused and driven to our collective objectives, surrounding the growth, development and awareness of the Franchise Industry within the United Kingdom.

Support and Information


Whether you are seeking a franchise opportunity or are an existing franchisor, the AFA provides you with guidance, support and straightforward advice.



We are committed to supporting the collective franchising community and ultimately contributing to the development of the UK franchising industry.

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